Privacy Policy

Last updated: 2 September 2026

So, Run (“So, Run”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you interact with So, Run, including through our website, events, community activities, programmes, communications, purchases and The ‘So’ Fund.

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

1. Who We Are

SO, RUN. CIC is a Community Interest Company registered in England and Wales.

So, Run is a community-led sports platform operating across sport, movement, culture, entertainment and experiences.

For the purposes of UK data protection law, SO, RUN. CIC is the data controller responsible for the personal information covered by this Privacy Policy.

Registered company name: SO, RUN. CIC Company number: 16468545 Registered office: 86–90 Paul Street, London, England, EC2A 4NE Email: info@so-run.com

These company details reflect the current Companies House record for SO, RUN. CIC.

2. Information We May Collect

Depending on how you interact with So, Run, we may collect personal information including:

  • your name;

  • email address;

  • telephone number;

  • date of birth or age, where required;

  • address, city or location;

  • organisation, community or project name;

  • website and social media information;

  • event registrations and participation information;

  • programme and funding applications;

  • purchases and transaction information;

  • communications you have with us;

  • marketing preferences;

  • survey or feedback responses; and

  • any other information you voluntarily provide through our forms, applications or enquiries.

When you apply to The ‘So’ Fund, we may additionally collect information about you, your organisation or community, your proposed project or idea, the amount of funding you are requesting, how you intend to use the funding and any other information you choose to include within your application.

Where you make a payment, including purchasing an event ticket, product or paying an application fee, your payment information may be processed by our chosen payment provider. So, Run does not necessarily receive or store your complete payment-card details.

Our website may also automatically collect certain technical information, such as your IP address, browser type, device information, pages visited and information collected through cookies and similar technologies.

3. How We Use Your Information

We may use your personal information to:

  • operate So, Run and provide our activities and services;

  • manage event registrations and participation;

  • administer programmes, initiatives and community activities;

  • process applications for funding and other opportunities;

  • administer and assess applications to The ‘So’ Fund;

  • process payments and maintain appropriate transaction records;

  • communicate with applicants, participants, customers and members of our community;

  • respond to enquiries and requests;

  • manage partnerships and community relationships;

  • deliver products, services, events and experiences;

  • improve our website, programmes, events and services;

  • understand how people interact with So, Run;

  • prevent fraud, misuse or other unlawful activity;

  • comply with our legal, accounting and regulatory obligations; and

  • where permitted, communicate information about So, Run events, opportunities, programmes, products and community activities.

We will only process personal information where we have an appropriate lawful basis for doing so.

4. Our Lawful Bases for Processing

Depending on the circumstances, we may rely on one or more of the following lawful bases:

Contract - where processing your information is necessary to provide something you have requested or to administer a purchase, registration, application or other agreement with you.

Consent - where you have actively agreed to a particular use of your personal information, including certain marketing communications or non-essential cookies.

Legitimate interests - where processing is necessary for the legitimate operation, administration, development, improvement or protection of So, Run and its activities, provided those interests are not overridden by your rights and interests.

Legal obligation - where we are required to process or retain information to comply with applicable law or regulation.

We will determine the appropriate lawful basis according to the purpose for which personal information is being processed.

5. The ‘So’ Fund

When you apply to The ‘So’ Fund, the information submitted as part of your application will be used to administer the funding initiative, verify your eligibility, communicate with you, assess and score your application and determine which applicants receive funding.

Relevant application information may be shared with authorised So, Run team members, representatives, assessors or judging-panel members where reasonably necessary for the assessment and selection process.

We will aim to limit access to application information to individuals who reasonably require that information to perform their role.

Information submitted through your application may also be retained for appropriate administrative, legal, accounting and reporting purposes.

Submitting an application to The ‘So’ Fund does not automatically subscribe you to So, Run marketing communications. Where consent is required to send marketing communications, this will be requested separately.

6. Sharing Your Information

We do not sell your personal information.

We may share personal information where reasonably necessary with trusted third parties that support the operation of So, Run, which may include:

  • website and hosting providers;

  • payment processors;

  • email and communications platforms;

  • event and ticketing platforms;

  • application and form-management services;

  • data-storage providers;

  • analytics providers;

  • marketing service providers;

  • professional advisers such as accountants or legal advisers; and

  • other service providers required to operate our activities.

For The ‘So’ Fund, relevant information may also be provided to individuals involved in assessing or judging applications.

We may disclose information where we are required to do so by law, regulation, court order or another lawful authority.

Where third parties process personal information on our behalf, we take appropriate steps to ensure that information is handled in accordance with applicable data protection requirements.

7. Marketing Communications

Where permitted by law, So, Run may send you information about events, programmes, funding opportunities, products, partnerships and community activities that we believe may be relevant to you.

Where consent is required, we will ask you to actively opt in.

You can unsubscribe from marketing communications at any time by using the unsubscribe option included within the relevant communication or by contacting us at info@so-run.com.

Withdrawing your consent to marketing will not prevent us from sending necessary service-related communications concerning something you are participating in, such as an event registration, purchase, programme or application to The ‘So’ Fund.

8. Cookies and Website Analytics

Our website may use cookies and similar technologies to operate correctly, understand how visitors interact with our website, measure performance and improve the experience we provide.

Some cookies may be necessary for the website to function. Where required by applicable law, non-essential cookies will only be used after you have provided the appropriate consent.

You may be able to manage your cookie preferences through the cookie controls provided on our website and through your browser settings.

9. How Long We Keep Your Information

We will keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, operational and reporting requirements and resolving disputes.

Different categories of information may therefore be retained for different periods depending on why the information was collected and our legal or operational requirements.

When personal information is no longer reasonably required, we will take appropriate steps to securely delete or anonymise it.

10. How We Protect Your Information

We take reasonable technical and organisational measures designed to protect personal information from unauthorised access, use, disclosure, alteration, loss or misuse.

Access to personal information will be limited where appropriate to individuals and service providers who reasonably require access to perform their responsibilities.

However, no method of transmitting information over the internet or method of electronic storage can be guaranteed to be completely secure.

11. International Transfers

Some of the technology platforms and service providers used by So, Run may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection requirements and that appropriate safeguards are implemented where required.

12. Your Data Protection Rights

Under UK data protection law, depending on the circumstances, you may have rights including the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your personal information in certain circumstances;

  • request restriction of the processing of your information in certain circumstances;

  • object to certain uses of your personal information;

  • request portability of certain personal information;

  • withdraw consent where our processing is based on your consent; and

  • complain about how your personal information has been handled.

These rights are not absolute and may depend on the circumstances and the lawful basis upon which your information is being processed.

To exercise any of these rights, please contact info@so-run.com.

We may need to request additional information to confirm your identity before responding to certain requests.

13. Complaints

If you have concerns about how So, Run collects or uses your personal information, we encourage you to contact us first so that we have an opportunity to address your concerns.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Information Commissioner’s Office

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to So, Run’s activities, services, technology, business practices or legal and regulatory requirements.

Any updated version will be published on our website. The “Last updated” date at the top of this Privacy Policy will indicate when the policy was most recently revised.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy, how So, Run uses your personal information or you wish to exercise your data protection rights, please contact:

SO, RUN. CIC 86–90 Paul Street London England EC2A 4NE

Company number: 16468545 Email: info@so-run.com