so, fund.

Backing the next generation of ideas in sport, movement and community.

The So, Fund exists to back people with ideas capable of getting communities moving.

Whether you're building a run club, creating a new sporting experience, developing a community programme, launching an initiative for young people, making movement more accessible, or have an entirely new idea for the future of sport - we want to hear it

up to £5000

You don't need to be a large organisation.

You don't need a huge following.

And you don't need a 20-page business plan.

You need a strong idea, a clear reason for creating it and a plan for what funding could help you achieve.

Applications close 5 October 2026.

How the grant works

Up to £5000

The So, Fund has £5,000 available to award across multiple ideas in sport, movement and community.

We know not every idea needs £5,000 to make an impact. One project might need £500 to get started, while another might need £1,500 to take its next step.

Tell us what you need, what you need it for and what it could help you make happen.

MERIT-BASED

Good ideas deserve a fair shot.

Every application is reviewed against the same clear criteria. We’ll consider the strength of your idea, the potential impact, how achievable it is and how effectively the funding could be used.

We’re not looking for the biggest organisation, the largest following or the most polished application. We’re looking for ideas with the potential to make a difference.

£20 TO APPLY

A self-funded community model.

The So, Fund is powered by the people who apply. The £20 application fee contributes towards the funding pot, running the programme and So Run's continued investment into sport, movement and community.

WHO CAN APPLY?

People building something that can positively impact sport, movement or community.

THIS COULD BE:

  • a new run club or sports community

  • an event or experience

  • a grassroots sports programme

  • an idea increasing participation in sport

  • a youth initiative

  • a wellness or movement project

  • a creative idea connecting sport with culture, music, fashion or entertainment

  • something we haven't thought of yet

YOUR IDEA COULD BE NEXT.

Applications for the So, Fund are now open.

APPLY NOW

Up to £5,000 available.

Applications close 5 October 2026.

FAQS

  • Up to £5,000.

  • Yes. There is a £20 application fee.

    The So, Fund is a self-funded community initiative, meaning the fund is made possible through the applications we receive rather than relying solely on external funding.

    Your application fee helps us fund the grant, administer the application process and continue investing in So Run’s wider community work.

    By applying, you’re not only putting your own idea forward -you’re helping create opportunities for ideas across sport, movement and community.

    The application fee is £20 and is paid when you submit your application.

  • 5 October 2026

  • No. The So, Fund is open to both new ideas and existing projects.

    You might already be building something and need funding to take it further, or you might have an idea you’ve been waiting for the opportunity to bring to life.

    What matters most is that you can clearly explain your idea, why it matters and what the funding would help you achieve.

  • Not at all. While So, Run started with running, So, Fund is about something much bigger. We’re looking for ideas across sport, movement and community.

    Your idea could involve football, tennis, cycling, fitness, wellness, dance, a new sporting experience, a community programme, or something that brings sport together with culture, music, fashion, entertainment or creativity.

    If your idea gets people moving, creates opportunities, strengthens communities or approaches sport and movement in a new way, we want to hear it.